A map is not a “divine truth;” it is not reality itself; it is not objective - but, rather, a representation of reality which the maker of the map wishes to present. People who look at maps tend to be uncritical and they usually become more convinced in their opinions by looking at maps.
Daily exposure to the same form of cartographical presentation produces the tendency for the viewer to see it as “true reality. Even if there are no ulterior motives or conscious manipulations carried out by the mapmaker, by virtue of its being a culturally dependent graphic representation it transmits ideological messages like a story, film or drawing.
These ideas emphasized by a case study of the Jewish National Found - the “Blue Box”. The “Blue Box” was not only a container for the collection of coins and a central item in ceremonies which were developed under the inspiration of the JNF but also an important instrument for the broadcasting of a political-geographic message - the declaration: “This is our land.” The message was transmitted with the help of a map which was (and still is) drawn entitled “The Map of Eretz Yisrael” - a clearly, propagandistic map. The JNF people believed that the different maps would strengthen the positive image of the organization, and would make their projects seems more concrete on the maps - which were perceived as objective presentations of reality.